Core Market:
Young people (14-24), both genders. They like more independent music rather than mainstream, and enjoy being individualistic. They will be quirky and out there sort of people.
Secondary Audience:
As the song is in French it may attract audience more widely, people from all around Europe.
Tastes and attitudes and other media are they likely to consume:
The core audience is likely to go to raves, where individualism is expressed. They like quite unusual things, interesting and unusual arts.
What function does this kind of music serve?
The music is fun and upbeat.
Typed by Jasmine
Wednesday, 12 September 2007
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