Target Audience

Primary Audience:
Both genders, ages (10-40): The song is light-hearted and fun, with a strong beat, so it would appeal to people of a wide age range, without limiting itself to any particular level of society. It's easily accessible and everyone who listens to it can take something from it for their own enjoyment.

Secondary Audience:
Expanding the audience further: Children and adults beyond the approximate age ranges mentioned. As this song is so quirky it is likely that people of all ages will enjoy it, but these age ranges are not as likely to go out and purchase the album/watch the music video.

Tastes and Attitudes:
Alternative: The song does not confine itself to any particular music genre, (pop, indie, rock, r'n'b), allowing people with widely varying music taste to like it. I would say that the more extreme the music taste, the less likely they are to listen to something outside of their comfort zone, ie. heavy metal or avid r'n'b/rap fans. It is at it's core a light-hearted song, so people of a generally more positive disposition are more likely to enjoy it then others.

Other media they may consume:
A wide range of music: Alternative, pop, indie, rock, r'n'b, garage, dance
Internet: YouTube, Myspace, Facebook, alternative music sites
Television: Music channels, comedy

What function does this kind of music serve:
To be enjoyed by a wide range of people, to make them feel good, to cheer people up.

Written and typed by Paul